Clippy bags have little pockets, so you can customise them however you wish by adding little images/mementos etc - I think this is a really sweet idea.
I got the small tote. Here's what I did to it...
On one side I have starbucks, diana camera, some [rather rubbish] instant photos I took using my diana instant back, kurt halsey, a vintage telephone print from Lola's Room and a couple of my business cards [gotta love a bit of self-promotion, ha ha.]
On the other side I have a couple of bits from birthday cards - the pretty butterfly and cute kitten - some photos I took on my diana mini, a Kurt Halsey post it note and more of my business cards.
I love my bag, and would definitely recommend getting one. I'll probably end up changing it again sometime, as I tend to get bored easily! Love how easy it is to change the style :)